Module 2: Narrative Change, Framing, and Communications

Image by Ethan Pepin (Neighborways) on flickr

Achieving safety and preventing violence requires strategic use of narratives in messaging and communications efforts that lead with racial justice. Narratives shape what we believe, what we think is possible, and how we take action. Starting in childhood and throughout our lives, we hear stories that teach us how to live and what we are told we can and cannot do. These stories are entrenched with powerful ideas and themes. This is narrative. According to the Narrative Initiative, impactful change moves at the speed of narrative. It defines what we imagine is possible and why, what we aspire to become and how, and whether we feel we have power with or over others – or none at all. Those with the most at stake—e.g., those most impacted or with lived experience of violence—can only build power within a value system that includes them.¹ Leading with health equity and racial justice in narrative change and communications efforts provides us a set of tools to help shape safety outcomes in our communities. This module offers resources, tools, and case examples to apply the racial justice principles to violence prevention narrative change, framing, and communications.

^1. What is Narrative? Narrative Initiative, https://narrativeinitiative.org/what-is-narrative/. Accessed July 10, 2023.