For the fundamentals on Making the Case for Prevention, we invite you to begin with these publications:

You can also find strategies, tools and resources on Making the Case for Prevention by browsing all related publications, below.

December 2009

From Kools to Cancer Sticks: How quality prevention changed tobacco norms

Prevention Institute's Founder Larry Cohen chronicles the history of anti-smoking efforts, and how he helped guide a new approach that has resulted in policy and legislative changes. See how...

Read More

May 2009

What Surrounds Us Shapes Us: Making the Case for Environmental Change

This Rapid Response Framing Brief shows how framing can help or hinder people's ability to see the ways environments shape...

Read More

April 2008

Food Marketers Greenwash Junk Food Companies Tout Link to Health and Environmental Movements

This Rapid Response Framing Brief explains how food and beverage companies are borrowing the symbolism of the environmental...

Read More

March 2005

Taking Action for a Healthier California

This Strategic Alliance document identifies concrete steps that business and government can take to create healthier places to live and work.

Read More

October 2009

Preventing Violence: A Primer

Violence is among the most serious health threats in the nation today, jeopardizing the health and safety of the public. Recognizing that law enforcement alone cannot solve the problem of violence...

Read More

October 2009

A Public Health Approach to Preventing Violence: FAQ

This Q&A on violence as a public health issue addresses key questions, including: 

  • Why is violence a public health issue?
  • Is violence preventable?
  • What is a
  • ...

Read More

August 2009

Moving From Them to Us: Challenges in Reframing Violence Among Youth

This framing brief explores how violence affecting youth has been portrayed in the news, how the issue of race complicates depictions of youth and violence, and how public attitudes about...

Read More

July 2004

The Built Environment and Health: 11 Profiles of Neighborhood Transformation

This document highlights neighborhood-level changes to the built environment that can have a positive influence on the health of community residents, especially in low-income communities. The...

Read More

July 2009

Strengthening What Works: Critical Provisions for Prevention and Public Health in Health Reform Legislation

This Prevention Institute and PolicyLink document examines the role of prevention and public health investments in furthering the goals of federal health reform. 

Read More

April 2009

Recommendations for the Prevention and Wellness Funds

This Convergence Partnership document makes recommendations for investment in prevention and wellness as an element of the American Reinvestment and Recovery Act of 2009. 

Read More