Prevention has come a long way since Prevention Institute first introduced our landmark text, Prevention is Primary: Strategies for Community Wellbeing, in 2007. From its inclusion in the economic stimulus to its role in the Affordable Care Act, prevention has gained unprecedented national recognition.

The updated and revised second edition of Prevention is Primary equips public health advocates, the primary care workforce, and community-based organizations with best practices, concrete prevention tools, and strategies to strengthen community efforts.

• Expand your application of primary prevention with a new chapter, "Mental Health in the Realm of Primary Prevention" (authored by Anita Wells, GiShawn Mance and Taqi Tirmazi), including strategies to address mental health needs of veterans returning from overseas military operations.
• Connect safety to prevention with a fully updated and revised chapter on "A Public Health Approach to Preventing Violence" (Deborah Prothrow-Stith and Rachel Davis).
• Prepare to address industry practices with a new chapter on "The Impact of Corporate Practice on Health and Health Policy" (Nicholas Freudenberg and Sandro Galea); including a sidebar on the work of international infant feeding pioneer, Patti Rundall.

Co-published by Jossey Bass and the American Public Health Association, Prevention is Primary describes the overarching foundation and principles guiding primary prevention efforts and highlights prevention practice through a range of social and health issues, including chronic disease, HIV, violence, and mental health. The text is written for a broad audience--from students to practitioners and advocates--and can be used alongside other Prevention Institute tools and frameworks. Please see the links in the table of contents below. For more tips on integrating Prevention is Primary into your course, please download the slideshow from our Teaching Prevention webinar.

Ordering Prevention is Primary

We invite you to experience Prevention is Primary for the first time, or see what's new in the second edition, by ordering your copy through Indiebound or Amazon.

For bulk purchases, contact specialsales-at-wiley.com

To receive academic review copies, contact publichealth-at-wiley.com

Download the first chapter, "The Imperative for Primary Prevention."

Table of Contents

Tables, Figures, and Exhibits
Acknowledgements
Foreword
Georges C. Benjamin
The Contributors
Introduction
Larry Cohen, Vivian Chávez, Sana Chehimi

Part One: Defining the Issues

1. The Imperative for Primary Prevention
Larry Cohen, Sana Chehimi

See: Creating Effective Strategies

2. Achieving Health Equity and Social Justice
Wayne H. Giles, Leandris C. Liburd
Sidebars: Dolores Acevedo-Garcia, Nancy McArdle, Theresa L. Osypuk, Bonnie Lefkowitz, Barbara Krimgold

See: Health Equity and Prevention Primer (HEPP)

3. Individual, Family, and Community Resilience
Bonnie Benard

See: THRIVE

Part Two: Key Elements of Effective Prevention Efforts

4. Community Organizing for Health and Social Justice
Vivian Chávez, Meredith Minkler, Nina Wallerstein, Michael S. Spencer

5. Working Collaboratively to Advance Prevention
Larry Cohen, Ashby Wolfe
Sidebars: Deborah Balfanz, Soowon Kim, Ellen Wu

See: Building Cross-sector Collaboration

6. The Power of Local Communities to Foster Policy
Makani Themba-Nixon

7. Using Media Advocacy to Influence Policy
Lori Dorfman

See: Rapid Response Media Network

8. The Impact of Corporate Practices on Health and Health Policy
Nicholas Freudenberg, Sandro Galea

Watch: We're Not Buying It: Stop Junk Food Marketing to Kids

9. Primary Prevention and Evaluation
Daniel Perales

Part Three: Prevention in Context

10. Preventing Injustices in Environmental Health and Exposures
Stephanie Ann Farquhar, Neha Patel, Molly Chidsey
Sidebars: Nancy M. Goff, Peter Murchie

11. Health and the Built Environment
Howard Frumkin, Andrew L. Dannenberg

See: Healthy Places Coalition

12. Creating Healthy Food Environments to Prevent Chronic Disease
Leslie Mikkelsen, Catherine S. Erickson, Juliet Sims, Marion Nestle

See: ENACT
Watch: We're Not Buying It: Stop Junk Food Marketing to Kids

13. A Public Health Approach to Preventing Violence
Deborah Prothrow-Stith, Rachel A. Davis
Sidebars: Dionne Smith Coker-Appiah, Mysha R. Wynn, Donald Parker

See: UNITY Roadmap

14. The Limits of Behavioral Interventions for HIV Prevention
Dan Wohlfeiler, Jonathan M. Ellen

15. Mental Health in the Realm of Primary Prevention
Anita M. Wells, GiShawn A. Mance, M. Taqi Tirmazi
Sidebar: Joseph P. Gone

Index