Fort Collins, Colorado, is building upon the friendly competitiveness within its business community. Companies were willing to invest in the health of employees so LiveWell Fort Collins staff have focused on education and technical assistance to increase the number of businesses providing worksite wellness strategies. In addition to staff at Poudre Valley Health System working with local employers, a Well City Task Force is in place to foster worksite wellness champions in assisting other companies wanting to initiate a program. Quarterly forums are held in addition to an annual Northern Colorado Worksite Wellness Conference. LiveWell Fort Collins encourages worksites to not only implement healthy eating and active living programs and challenges such as pedometer competitions and fruit bowls, but to also consider worksite policies and environmental changes. For example, Larimer County recently implemented Guidelines for Smart Eating Opportunities that are supported by the county