In Los Angeles County, Long Beach's bicycle-friendly business districts aim to increase bicycle and pedestrian trips, and help local businesses thrive. Blair Cohn, Executive Director of the Bixby Knolls Business Improvement Association, explains, "We look forward to being a bike friendly business district as it will further our mission to connect the local community to our business corridors. We have spent the last three years developing programs and events to create an actual ‘connected community,' and a bicycle component would add another layer to bring people together to support our local businesses. Bixby Knolls should have a little of everything and making the area truly pedestrian friendly adds to its vibrancy."