The image depicts a group of young men sitting and engaging in a discussion. The man in the foreground is wearing a green hoodie with the word "Coca-Cola" in white lettering. Beside him, a man in a red shirt with the text "ENLACE" is animatedly speaking and gesturing with his hand, indicating an active conversation. A man with dreadlocks, wearing a grey sleeveless shirt, is listening intently, and another in a blue shirt appears to be observing the discussion. In the background, there's a man with a beard, partially obscured. They are seated against a backdrop featuring stylized graffiti art, adding a vibrant and creative atmosphere to the setting. The image captures a moment of community engagement or a workshop setting, with a focus on dialogue and exchange of ideas.

Image by Making Connections, New Orleans

To move from understanding narrative change, messaging, and framing to applying and operationalizing a racial justice approach to your suite of communications strategies will require some additional examination of the kinds of policy, environmental, and/or systems change you are working toward, your community context, and your audience, both intentional and unintentional. It’s important to think through with your partners how to go about the work to see the change you want to see in the community.

Learning outcomes:

●      Learn about how to develop a message that leads with racial justice

●      Identify ways to reframe your messages to have stronger and broader impact

●      Understand potential challenges and how to counter them