Strategic Alliance Publications

Taking Action for a Healthier California (March 2005)

This identifies concrete steps that business and government can take to create healthier places to live and work.

Recommitting to Health (September 2006)

This document, based on the “Taking Action” priority checklist and released on the one-year anniversary of the Governor’s Action Summit on Health, Nutrition, and Obesity, takes stock of the progress made in creating environments that support nutritious eating and regular physical activity in California.

Promoting Healthy Eating and Physical Activity in Health Care Settings (December 2006)

This brief provides an overview of the deficiency of healthy eating and physical activity promotion in clinical practice and health care settings. It provides examples and recommendations for changing the focus of clinical practice to prevention and improving the nutrition and physical activity environment in health care facilities.

Setting the Bar: Recommendations for Food and Beverage Industry Action (January 2007)

This details Strategic Alliance’s recommendations to the food and beverage industry for ways they can positively contribute to a healthy food environment. It is the companion piece to the 2007 and 2008 Where's the Fruit? studies.

Rapid Response: Reading Between the Lines (March 2007)

This Framing Brief describes how food and beverage companies are reacting to pressure from public health groups and explores the implications for framing public health’s responses to those actions.

Rapid Response: Food Marketers Greenwash Junk Food Companies Tout Link to Health and Environmental Movements (April 2008)

In this Framing Brief we explain how food and beverage companies are borrowing the symbolism of the environmental movement to cast a favorable "green" light on themselves and their products. Green has become a handy shortcut for “good” or “better for you."

ACTION BRIEFS

Health Care System: A Powerful Force for Improving Eating and Activity Environments

This Action Brief discusses how the health care system can adopt prevention-oriented standards of practice, improve institutional environments to support healthy behaviors and take action to advance effective policies.

Government's Role in Promoting Physical Activity and Healthy Eating

To make progress towards the elimination of racial, ethnic and economic health disparities, government must direct resources to communities in greatest need. This brief delineates three key approaches that government can take to shape the eating and activity environment.

Unhealthy Marketing to Kids

Dozens of tactics are used by the food and beverage industry to attract kids not only to consume, but to consume too much non-nutritious food. Learn about actions we can take.

Media Strategies to Promote Healthy Eating and Activity Environments

Public Health and other advocates can harness the power of the media to advance public policy by working with media to explore and expose the impact of the built and social environment on the public's health.

For additional valuable publications, make sure to check out the Research, Data, and Reports sections in each of the following six areas: