Join the Rapid Response Media Network by emailing sana@preventioninstitute.org Rapid Response Media Resources

RAPID RESPONSE MEDIA NETWORK

"If you don't like the news, go out and make some of your own."

Scoop Nisker, news commentator, KFOG Radio

Rapid Response Media Network helps California advocates influence public discussion on nutrition, physical activity, and related chronic diseases. A partnership between Berkeley Media Studies Group and Strategic Alliance, the Network provides the news analysis that advocates need to frame the events of the day to support effective local and statewide nutrition and physical activity policy efforts.

• In the News!: Leslie Mikkelsen of Strategic Alliance was interviewed about the link between health disparities and the high cost of healthy foods in an ABC News story
• Learn more about the benefits of joining the Rapid Response Network
• Sample letters to the editor
• Talking Points
• Press Releases
• Media Advocacy Tools
• Framing Briefs
• Web Conference Archive

WHAT'S NEW:  When Will There Be Fruit?

• 2008 and 2007 Study

Individual Member Benefits

Media coverage shapes not only the public’s opinion but also that of policy makers; the Rapid Response Media Network offers an exciting opportunity to engage with local media and insert the environmental and policy perspective on nutrition and physical activity promotion into the public discourse. As a member of the Network, you will receive guidance on:

• Crafting letters to the editor
• Preparing talking points to highlight the importance of your work
• Writing op-eds
• And assistance with other interactions with the media.

Please contact sana@preventioninstitute.org so that you can take advantage of this exciting opportunity.

General Benefits

In addition to working with individual Rapid Response members, Strategic Alliance will generate and distribute talking points and framing analysis to guide responses to major news stories and industry actions. Please visit the website regularly to receive updated Rapid Response media resources.

Sample Letters to the Editor

• Cue the Gluttony, Environmental triggers might play a significant role in Americans' overeating 1/14/08 (LA Times)

Rapid Response Letter (PDF)

• Safe Parks, Playgrounds, Not Nagging, Lead to Health 1/4/08 (San Jose Mercury News)

Rapid Response Letter (PDF) Published 1/7/08

Rapid Response Letter (PDF)

• Newsom Considers City Fee for Sellers of Sugary Soda 12/17/07 (San Francisco Chronicle)

Rapid Response Letter (PDF)

• City Smart to go after unhealthy foods (PDF) 11/24/07 (LA Daily News)
• Mayors, Looking to Cities’ Future, Are Told It Must Be Colored Green 11/3/07 (New York Times)

Rapid Response Letter Published 11/10/07

• Some schools, students make a hash of anti-junk food law 9/28/07 (San Francisco Chronicle)

  Rapid Response Letter (PDF)

  Rapid Response Letter Published 10/2/07

• Drilling Down: Eating Up Calories and Propaganda 9/3/07 (New York Times)

Rapid Response Letter (PDF)

• California Healthcare Plan would cover all 1/9/07 (New York Times)

Rapid Response Letter Published 1/14/07

• TV ads for junk food tied to obesity, disease... 12/7/05 (San Francisco Chronicle)

  Rapid Response Letter (PDF) Published 12/12/05

• House vote favors fast food industry... 10/20/05 (San Francisco Chronicle)

Rapid Response Letter (PDF)

• Disney says it will link marketing to nutrition 10/20/05 (New York Times )

  Rapid Response Letter Published 10/23/07

• Snack food producers to provide more nutritious foods to schools 10/6/07 (New York Times)

Rapid Response Letter (PDF)

• Bottlers agree to a school ban on sweet drinks 5/4/06  (New York Times)

  Rapid Response Letter (PDF)

• Governor signs bills to trim obesity in schools... 9/16/05 (San Francisco Chronicle)

Rapid Response Letter (PDF)

• No Fat Free Lunch, 9/9/05 (Los Angeles Times)

  Rapid Response Letter (PDF)

• Fatter than Ever, 8/25/05 (San Francisco Chronicle)

Rapid Response Letter (PDF)

• Turning off the Soda Spigot, 8/18/05 (San Francisco Chronicle)

  Rapid Response Letter (PDF)

Talking Points

• Where's the Fruit Copy Points (PDF)

  Link to full study and press materials

• When Will There be Fruit? Alert
• CFCC and Florida Parents Frown at the Happy Meal
• Response to WHI Dietary Modification Study

  Link to study in JAMA

• Response to LA Times critique of school soda ban

  Link to LA Times opinion

• American Beverage Association's new voluntary policy (PDF)

  ABA New School Vending Policy

• Taking Action for a Healthier California: Recommendations to Improve Healthy Food and Activity Options (PDF)

  Link to Taking Action webpage

• PolicyLink Report: Healthy Food, Healthy Communities:  Improving Access and Opportunities  Through Food Retailing (PDF)

  Link to the full report

• Institute of Medicine Report--Food Marketing to Children: Threat or Opportunity? (PDF) Link to the full report

   

Press Releases

• Sodas Fizz Out

Media Advocacy Tools

• How to pitch a story (Governor's Summit) (PDF)
• Sample op-ed for Governor's Summit (PDF)
• Berkeley Media Studies Group--Issue 15: Obesity Crisis or Soda Scapegoat?: The Debate Over Selling Soda in Schools

Framing Briefs

• Reading between the Lines: Understanding Food Industry Responses to Concerns about Nutrition

Web Conference Archive

• Making the Case for Healthy Food and Activity Environments 4/16/07

Rapid Response Media Actions

• Full Page Sacramento Bee Ad for the Governor's Summit:

Screen Version (PDF) Printable Version (PDF)

Rapid Response Calls for Action

• Designed for Disease Released
• Strategic Alliance Applauds S.F.'s Menu Labeling
• For previous Calls for Action click here

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